Category strategy with social consequence

For-profit categories carry social consequence whether or not anyone intends it. These questions look for the point where commercial growth and social good stop competing.

India
B.01
Bakery
What subliminal truths underlie mass biscuit consumption across the country, and how do they map onto under-leveraged nutrition and health needs?
B.02
Menstrual hygiene
How do menstrual needs change with each life stage — not just biologically but psychologically — and what programs can that unlock?
B.03
Adult nutrition
How do psychological needs evolve with age? What do people yearn for in nutrition that stays unexpressed and unfulfilled?
B.04
Protein nutrition
How do myths form around nutrition — propelled by media, agendas, even erroneous science — and how does one evolve people without patronising them?
India, Sub Saharan Africa, Argentina
B.05
Hair & beauty
How does the management of hair and beauty mirror core psychological truths, personal and social — and where else can those truths travel?
India, Sub Saharan Africa, Indonesia
B.06
Pest control
Where do efficacy, safety and convenience converge — and why have convergent solutions never dominated the discourse?
B.07
Pest control
How do people segment by their psychological distance from pests at different life stages, and what solutions does that entail?

Ask us about any of these

We do not publish outcomes or name clients. We will discuss both in a conversation.

Give a shout

Other sets